How To Promote Your App On Social Media?

How To Promote Your App On Social Media?

More than 50% of people discover apps through their friends and family. Here are some proven tactics for marketing your app on social media.

Spread the word!

So, you have finally launched your app? Congrats!

However, now comes the real challenge — marketing your app on social media!

It can be really intimidating at first, especially when you consider that there are millions of mobile apps and games available on app stores.

Social media is a great place to market your mobile app since it is highly influential and creates buzz quickly.

Source: Mobile App Marketing Insights

But social media is very crowded nowadays and you need to have a solid strategy to market your app there. 

Below are some proven tips on marketing your app via social media. Follow along to sky-rocket your mobile app without breaking your bank.

Plan Ahead

Don’t wait till you have launched your app. Plan your marketing strategy in advance. If you start social media marketing after your app has already launched, you’re going to get overwhelmed.

Ask yourself this:

  • What type of content would go best with my app?
  • Which Social Network(s) to target for promoting this content?

Identifying who your target audience is, what are their preferences and what social media they use is crucial for your social media marketing strategy. 

Content is King!

There’s no way around it, you have to post regularly on social media to create a strong social presence.

A robust content marketing strategy is critical for reaching your audience across different social media platforms. 

Post engaging content regularly that educates, informs and entertains your audience. This will slowly build trust and ultimately guide them to your app.

How To Promote Your App On Social Media?​

Paid Promotions

It is getting harder and harder everyday to organically reach your audience on social media.

That’s why it’s really important that you maximize your visibility by getting your ads right.

Social media ads are a great way to reach more people. In fact, they influence 49% of mobile app downloads. That’s almost half!

Having billions of users, Facebook and Instagram are the two most popular platforms to start promoting your app. You can learn the ropes by creating low budget campaigns and scale later when you know what works best.

How To Promote Your App On Social Media?​ Paid Ads

Source: App Advertising Options [Infographic]

 

Influencer Marketing

Partnering with an influencer in your niche lets you present your app to an already engaged and receptive audience

Twitter has reported that almost 40% of users have made a purchase at the direct recommendation of an influencer. 

According to a Global Influencer Survey, 59% of micro-influencers believe that Instagram is the most effective channel for engaging an audience.

Reach out to relevant influencers in your niche. Show them your app and explain how it benefits them and their audience, and then figure out a way to promote it.

Source: How Micro-Influencers Really Want to Work With Brands

Social Forums

Social forums like Quora and Reddit are some of the most awesome Q&A platforms that allows you to position yourself as the expert in your niche while gently promoting your app.

Find a question or discussion that’s relevant to your niche, and which you know you can answer with authority. Then write a thorough answer that solves the problem and adds value to the conversation while raising awareness about your app.

How To Promote Your App On Social Media?​ Social Forums

As long as you provide lots of value, people won’t mind that you’ve promoted your own app. Also, answers that provide a lot of value to the community are upvoted, which means more visibility.

User-Generated Content

User-generated content (UGC) marketing aims to turn your customers into advocates

User-generated content is a great form of social proof that persuasively illustrates the value of your app. 

A recent study shows that 90% of customers listen to peer recommendations – while only 33% listen to ads. 

Your goal is to encourage content submissions from users that highlight your app’s practical benefits. It can be as simple as a video where a customer talks about your app, which you then share on your social media.

How To Promote Your App On Social Media?​ User-Generated Content

Interactive tactics like this amplify engagement with your current users while creating opportunities to invite new users.

Contests, Discounts, Giveaways

Contests, discounts or giveaways are a great way to engage people and incentivize them to try your app.

Make sure your contest is easy to enter, simple to understand and fun to do. For example, you could run a caption contest on Facebook or Instagram.

Try offering free trials, giveaways, discounts or an upgrade in exchange for your customers having to do something like sharing your app with their friends.

How To Promote Your App On Social Media?​ Contests, Discounts, Giveaways​

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Bottom Line

Marketing your mobile app on social media requires planning ahead of time and a solid content strategy.

Creating and posting content that’s memorable, sharable, and relevant is the best way to promote your app. 

Social media users seek authenticity and value above anything else, so think like a marketer instead of a developer. 

Highlighting the benefits of your app and engaging users will help form a niche community around your app and help you drive downloads.